Brand: Tele2 Creative Agency: Geometry Russia Executive Creative Director: Oleg Tumanov Art Director: Oleg Sergeev Copywriter: Elena Solovieva Head of Art: Anastasia Tumanova 3D Designer: Vladimir Blagiy 3D Designer: Nikolay Popov Art Director: Dave Gold Head of Strategy & Planning: Olga Belyaeva Planning Director: Olga Kazmina Account Director: Alexey Kostenko Account Manager: Tatyana Simakova Account Executive: Maria Shestaeva Traffic Manager: Larisa Vasilyeva Junior Producer: Anna Guseva Chief Executive Officer: Maria Kovaleva Chief Creative Officer EMEA: Howard Smiedt Partners: BC Communications; Maria Shakhova PR Agency; Studio 2.35 Published: June 2018 Synopsis: Russian mobile operator Tele2 challenged its agency, Geometry Russia, with a problem – heavy mobile internet users did not perceive Tele2 as a suitable provider. Adding to that, St. Petersburg, Russia's second biggest city, had the largest negative brand perception. To elevate its perception, Geometry Russia set to help Tele2 create a unique experience which allowed St. Petersburg residents to solve the city’s connectivity issues. St. Petersburg has many historical buildings that feature narrow well-like courtyards, with absolutely no mobile or wifi connectivity. It also rains 200 days on average per year. When constantly running to hide from the rain in these ancient courtyards, St. Petersburg residents are mostly unable to use their mobile phones successfully. Tele2 decided to turn these two negatives into a solution. Tele2 introduced the Rain Wi-Fi project – the world's first rain-powered 4G-router that turns restrictive weather conditions into free Internet for people who get caught in a rain. A team of engineers presented an intelligent design solution – a 4G-generator. This new innovation allows rainwater to generate electricity without losing any energy in process. The system works in four simple steps: the device is installed into any drainpipe, then the rain flow activates a turbine, which generates electricity and the 4G-router delivers Wi-Fi to the immediate area. The launch of the Rain Wi-Fi project was supported by a digital campaign, inviting city residents to visit rainwifi.ru to vote for locations where the wifi was needed most. With a flurry of votes that came in, rain-powered 4G-routers were installed across St. Petersburg delivering free 4G in the places where other mobile operators didn’t work at all. To date, a number of rain-powered 4G-routers have been installed – and will continue to be installed – across St. Petersburg and mobile internet users not only get free 4G connection, but also access to exclusive content provided by partners – National Geographic, WWF and Psychologies. Implementation The audience was invited to experience the brand in-the-field in a new technological way: we invented the unique device – Rain Wi-Fi – the world's first rain-powered 4G-router that turns rain into free Internet. Those devices were installed across the city in selected locations. A team of engineers created an intelligent design solution – 4G-generator. Technological innovation allows rainwater to generate electricity without losing any energy in process. The system works in four simple steps: The device is installed into a drainpipe, then the rain flow activates a turbine, which generates electricity and the 4G-router delivers Wi-Fi. To date, a number of rain-powered 4G-routers have been installed across St Petersburg where its residents not only can benefit from high quality Wi-Fi connection, but also access exclusive content provided by exciting partners – The National Geographic channel, Psychologies and WWF. Entry Summary The campaign was targeted at urban residents of St. Petersburg who actively use mobile internet (chatting, watching content, playing games etc). An extensive investigation helped Tele2 to find local insights, painful for the audience: - Many of historical buildings in the city form narrow well-like courtyards. They are rather dense and uncomfortable with absolutely no 4G-connection. - This city is also very wet: 200 rainy days on average per year. When constantly running to hide from the rain in these ancient courtyards, people are mostly unable to use internet connection. Acknowledging the fact that the target audience simply can’t live without mobile internet, Tele2 installed rain-powered 4G-routers in courtyards across St. Petersburg, in the places where other mobile operators didn’t work at all. To support the campaign Tele2 launched promo page rainwifi.ru and invited city residents to vote for city locations where they believed they needed Rain Wi-Fi the most. Brief Explanation Telecom operator Tele2 decided to prove their technological expertise, innovation and superior quality of connection via useful and relevant experience for the target audience. Instead of using standard ATL communication, Tele2 had created an interactive ambient that encouraged the audience to test operator’s 4G connection in real life in the locations where other operators failed to provide quality signal sufficient for good internet connection. To do that Tele2 invented and launched an interactive technological ambient concept – Rain Wi-Fi – that helped people facing problems with internet connection on their phones to enjoy free 4G access from Tele2.

Brand: Tele2 Creative Agency: Geometry Russia Executive Creative Director: Oleg Tumanov Art Director: Oleg Sergeev Copywriter: Elena Solovieva Head of Art: Anastasia Tumanova 3D Designer: Vladimir Blagiy 3D Designer: Nikolay Popov Art Director: Dave Gold Head of Strategy & Planning: Olga Belyaeva Planning Director: Olga Kazmina Account Director: Alexey Kostenko Account Manager: Tatyana Simakova Account Executive: Maria Shestaeva Traffic Manager: Larisa Vasilyeva Junior Producer: Anna Guseva Chief Executive Officer: Maria Kovaleva Chief Creative Officer EMEA: Howard Smiedt Partners: BC Communications; Maria Shakhova PR Agency; Studio 2.35 Published: June 2018 Synopsis: Russian mobile operator Tele2 challenged its agency, Geometry Russia, with a problem – heavy mobile internet users did not perceive Tele2 as a suitable provider. Adding to that, St. Petersburg, Russia's second biggest city, had the largest negative brand perception. To elevate its perception, Geometry Russia set to help Tele2 create a unique experience which allowed St. Petersburg residents to solve the city’s connectivity issues. St. Petersburg has many historical buildings that feature narrow well-like courtyards, with absolutely no mobile or wifi connectivity. It also rains 200 days on average per year. When constantly running to hide from the rain in these ancient courtyards, St. Petersburg residents are mostly unable to use their mobile phones successfully. Tele2 decided to turn these two negatives into a solution. Tele2 introduced the Rain Wi-Fi project – the world's first rain-powered 4G-router that turns restrictive weather conditions into free Internet for people who get caught in a rain. A team of engineers presented an intelligent design solution – a 4G-generator. This new innovation allows rainwater to generate electricity without losing any energy in process. The system works in four simple steps: the device is installed into any drainpipe, then the rain flow activates a turbine, which generates electricity and the 4G-router delivers Wi-Fi to the immediate area. The launch of the Rain Wi-Fi project was supported by a digital campaign, inviting city residents to visit rainwifi.ru to vote for locations where the wifi was needed most. With a flurry of votes that came in, rain-powered 4G-routers were installed across St. Petersburg delivering free 4G in the places where other mobile operators didn’t work at all. To date, a number of rain-powered 4G-routers have been installed – and will continue to be installed – across St. Petersburg and mobile internet users not only get free 4G connection, but also access to exclusive content provided by partners – National Geographic, WWF and Psychologies. Implementation The audience was invited to experience the brand in-the-field in a new technological way: we invented the unique device – Rain Wi-Fi – the world's first rain-powered 4G-router that turns rain into free Internet. Those devices were installed across the city in selected locations. A team of engineers created an intelligent design solution – 4G-generator. Technological innovation allows rainwater to generate electricity without losing any energy in process. The system works in four simple steps: The device is installed into a drainpipe, then the rain flow activates a turbine, which generates electricity and the 4G-router delivers Wi-Fi. To date, a number of rain-powered 4G-routers have been installed across St Petersburg where its residents not only can benefit from high quality Wi-Fi connection, but also access exclusive content provided by exciting partners – The National Geographic channel, Psychologies and WWF. Entry Summary The campaign was targeted at urban residents of St. Petersburg who actively use mobile internet (chatting, watching content, playing games etc). An extensive investigation helped Tele2 to find local insights, painful for the audience: - Many of historical buildings in the city form narrow well-like courtyards. They are rather dense and uncomfortable with absolutely no 4G-connection. - This city is also very wet: 200 rainy days on average per year. When constantly running to hide from the rain in these ancient courtyards, people are mostly unable to use internet connection. Acknowledging the fact that the target audience simply can’t live without mobile internet, Tele2 installed rain-powered 4G-routers in courtyards across St. Petersburg, in the places where other mobile operators didn’t work at all. To support the campaign Tele2 launched promo page rainwifi.ru and invited city residents to vote for city locations where they believed they needed Rain Wi-Fi the most. Brief Explanation Telecom operator Tele2 decided to prove their technological expertise, innovation and superior quality of connection via useful and relevant experience for the target audience. Instead of using standard ATL communication, Tele2 had created an interactive ambient that encouraged the audience to test operator’s 4G connection in real life in the locations where other operators failed to provide quality signal sufficient for good internet connection. To do that Tele2 invented and launched an interactive technological ambient concept – Rain Wi-Fi – that helped people facing problems with internet connection on their phones to enjoy free 4G access from Tele2.

Media: Experiential Category: Charities & appeals Client: Smile Asia Agency: McCann Health Singapore Country: Singapore Creative Director: Alejandro Canciobello Copywriter: Mellisa Go Producer: Kirby Ho Assoc Creative Director: Rodrigo Mitma Junior Art Director: Yuan Ling Tan Junior Art Director: Emily Mok General Manager: Nicole Lade Smile Asia Secretary-General: Abhimanyu Talukdar Manager, Programme: Phoebe Low The Ritz-Carlton Director of Human Resources: Mark Fletcher Executive Chef: Massimo Pasquarelli Director of Food and Beverage: Lewis Quinn Banquet Operations Manager: Ken Fong Director of Public Relations and Marketing Communications: Nathalyn Fong Production House: Ground Production Producer: Eleen Yong/Priscilla Low Props maker: Rei Tan Video Production: The Next Chapter Film Videographer: Tan Teck Kuan Post Production House: Magic Format Pte Ltd Executive Producer: Tania Wu Editor: JY Goh Published: May 2018 Synopsis: An eye-opening dining experience. The Cleft Collection has been deliberately designed to make eating a challenge. The idea behind it is to allow you to experience the struggles children with cleft lip and palate face at every meal. The Cleft Collection was first unveiled at a dinner event at the Ritz-Carlton Singapore, where unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal.

CLIENT: MÉDECINS DU MONDE AGENCY: DARE.WIN CEO: Wale GBADAMOSI-OYEKANMI Creative Directors: Fabienne FIORUCCI & Damien FOUI Art Director: Tom DANGUY Copywriter: Antoine ALLAIN DES BEAUVAIS Creation Assistant: Jean MIMOUN Published: March 31 2018 Synopsis: Médecins du Monde is a medical humanitarian association of international solidarity that fights for access to healthcare for the most vulnerable populations. On March 31th, for the end of the winter truce, thousands of people received an eviction letter that led them into the street. Médecins du Monde wanted those in power to experience the situation of those evicted. In this digital age, Médecins du Monde decided to invade the mailboxes of those who have the power to change things. Because receiving a letter means having a roof. A non-eviction letter was sent to the President of the Republic and to the members of his government to remind them of their responsibility: to provide a roof to all those who do not have one and to guarantee them access to healthcare. #NoHealthWithoutARoof

Category: Food Media: Direct Brand: Burger King Agency: Grabarz & Partner Geo: Germany Advertising Agency: Grabarz & Partner, Hamburg, Germany Published: June 2018 Synopsis: Since Sunday, the women in Saudi Arabia are allowed to drive their own car. For this historic moment, Burger King Saudi Arabia has come up with something special ... If you also want to have a free WhoppHER, then buy a plane ticket very quickly ...

Agency: KTBO / Media House Client: The Coca-Cola Company / Sprite CEO: Armando David Ortigosa / Nadia Molina Creative Director: Jorge Rodríguez / Luis Arce Copywriter: Démian Rojas Art Director: Ivonne Ramírez Design Studio: Pineda Monterrubio Accounts: Ricard Ribas / Adriana Gómez Client: Karen Arreola / Iván Hernández Published: 23th June 2018 Type: Experiential Synopsis: Sprite speaks for the young, so we try to encourage them to be authentic by changing one letter of our name and creating a very special limited edition: Spride for the #Pride 2018 un Mexico City. At Sprite we speak to the young, because they are the ones who refresh the world . They inspire us. At this age there is nothing more important than being who you are, and to accept, love and celebrate yourself. We believe so. This is why we created this special, limited edition. A soda can that is not for sale and that we will be giving for free exclusively at Mexico City’s Pride Parade the 23rd of June. Our statement is very simple: today we change our name to celebrate with pride. We want to unite and love regardless of gender. We want to celebrate who we are. Because we were born to be authentic and transparent. Sprite / Spride Born to refresh.

Media: Interactive Category: Entertainment & leisure Client: Discovery Agency: We Are Social Production: We Are Social Studios Country: Italy Senior Account Executive: Benedetta Ottonello Creative Director: Alessandro Sciarpelletti Creative Director: Daniele Piazza Creative Supervisor: Stefano Cucinotta Creative: Francesca Marra Assoc Creative Director: Paulo Gonzalez Senior Art Director: Alberto Monti Junior Art Director: Luigi Muraro Senior Account Director: Miguel Lima Senior Account Manager: Paola Tonetti Client: Nicola Lampugnani Content Specialist: Andrea Grieco Junior Content Specialist: Raffaele Alicino Junior Content Specialist: Rocco Brandini Writer: Jacopo Rossi Published: July 2018 Synopsis: To launch in a relevant and exciting way for people the new TV show "Camionisti in Trattoria” of DMAX channel, a program about truckers and their on-the-road meals. In Italy, truck drivers are considered great experts of where to stop and have a good lunch. To bring people closer to the show, we partnered with the number one carpooling app in Italy – BlaBlaCar – and we hacked the platform for a day, introducing the very first ride on a truck. Among a series of candidates, we chose our passenger and had him live a once in a lifetime experience: a ride home on a truck with a stop in an authentic trattoria.

Advertiser: Canada Bread (Takis) – Heather Crees, Riona Coller, Stephanie Bell, Neha Pal Agency: Cossette Strategy: Michel-Alex Lessard, Mikael Lebleu Creative: Anne-Claude Chénier, Ben Duquette, Cameron Hudson, David Théroux, Patrick Michaud Digital: Belinda Potvin, David Fréchette, Kimberley Neill, Luc Mercier, Salima Lhessani, Sin Yi Ma, Sylvain Jacques Product: Marie-Pier Kerr Media agency: Spark Produced by: 1One/Anthony Ayotte Sound: Apollo Public relations: Axelle Techer Published: July 2018 Synopsis: As a new player in a fiercely competitive snack category, Takis has launched its very first Canada-wide campaign with a shocking message: DON’T EAT TAKIS. The brand, which targets young adults, is using reverse psychology to make its mark. “In a context where everyone is vying for consumers’ attention, we had to create a message that was strong and impactful, even if people’s reaction was simply to ask, ‘What are Takis, anyway?”, explains Heather Crees, SVP Marketing at Canada Bread, which manufactures the brand. It’s through the message DON’T EAT TAKIS that the brand conveys each flavour’s unique characteristics—it’s too spicy (Takis Fuego), it’s too crunchy (Takis Xplosion), and it’s too intense (Takis Angry Burger). “The message we’re sending consumers at each point of contact is don’t eat Takis, don’t follow us on Facebook or Instagram, and don’t visit our website. We hide the logo. We block out the product. We purposely don’t play by the normal rules. Why? People here have never seen chips this intense, so it's our duty to warn them!” say Anne-Claude Chénier, Vice-President, Creative Advertising, and Michel-Alex Lessard, Vice-President, Strategy at Cossette. What’s more, since the campaign launched, Takis has switched its Instagram page to private mode in an attempt to discourage users from following it. Naturally, it had the opposite effect. In three videos, Takis drives home its message when it surprises consumers who fail to heed its warnings. Rest assured that no one was harmed during the making of these videos. All “victims” walked away with smiles on their faces… and a bag of Takis! The national offensive is being rolled out across several platforms, from out-of-home and posters in the public transit system, to an online component and social networks. Cossette also created the campaign website https://donteattakis.ca/en

Advertiser: Canada Bread (Takis) – Heather Crees, Riona Coller, Stephanie Bell, Neha Pal Agency: Cossette Strategy: Michel-Alex Lessard, Mikael Lebleu Creative: Anne-Claude Chénier, Ben Duquette, Cameron Hudson, David Théroux, Patrick Michaud Digital: Belinda Potvin, David Fréchette, Kimberley Neill, Luc Mercier, Salima Lhessani, Sin Yi Ma, Sylvain Jacques Product: Marie-Pier Kerr Media agency: Spark Produced by: 1One/Anthony Ayotte Sound: Apollo Public relations: Axelle Techer Published: July 2018 Synopsis: As a new player in a fiercely competitive snack category, Takis has launched its very first Canada-wide campaign with a shocking message: DON’T EAT TAKIS. The brand, which targets young adults, is using reverse psychology to make its mark. “In a context where everyone is vying for consumers’ attention, we had to create a message that was strong and impactful, even if people’s reaction was simply to ask, ‘What are Takis, anyway?”, explains Heather Crees, SVP Marketing at Canada Bread, which manufactures the brand. It’s through the message DON’T EAT TAKIS that the brand conveys each flavour’s unique characteristics—it’s too spicy (Takis Fuego), it’s too crunchy (Takis Xplosion), and it’s too intense (Takis Angry Burger). “The message we’re sending consumers at each point of contact is don’t eat Takis, don’t follow us on Facebook or Instagram, and don’t visit our website. We hide the logo. We block out the product. We purposely don’t play by the normal rules. Why? People here have never seen chips this intense, so it's our duty to warn them!” say Anne-Claude Chénier, Vice-President, Creative Advertising, and Michel-Alex Lessard, Vice-President, Strategy at Cossette. What’s more, since the campaign launched, Takis has switched its Instagram page to private mode in an attempt to discourage users from following it. Naturally, it had the opposite effect. In three videos, Takis drives home its message when it surprises consumers who fail to heed its warnings. Rest assured that no one was harmed during the making of these videos. All “victims” walked away with smiles on their faces… and a bag of Takis! The national offensive is being rolled out across several platforms, from out-of-home and posters in the public transit system, to an online component and social networks. Cossette also created the campaign website https://donteattakis.ca/en

Media: Ambient Category: Confectionery & snacks Client: Mentos Agency: BBH China Production: Fat Fat Cat Productions Country: China Director: Matthew Pollock Senior Producer: Weisian Lee Chief Creative Officer: Arthur Tsang Executive Creative Director: Ma Yinbo Group Creative Director: Lv Haoxi Executive Producer: Lorna Chu Business Director, Managing Partner of Black Sheep Studios: Joanne Liu Synopsis: A little experiment to show it's not difficult to connect with a little help. BBH China has developed a new piece of work for Mentos that leverages the brands tradition of creating social experiments to bring strangers together in real life. Titled 'Mentos WiFi' this latest piece explores how people would react when encouraged to make a connection with a stranger. The campaign edited in different formats will be used in social media campaigns across multiple markets in Asia including Indonesia, Philippines, Vietnam and Singapore.

Agency Credits: Leo Burnett CEO: Adam Polachek Chief Creative Officer: Ami Alush Chief Account Officer: Idit Zukerman Chief strategy Officer: Shai Nissenboim Art Director: Olga Vorobieva , Adi Engelhard Copywriter: Rei Luz , Ouriel Ferencz Agency Producer: Simi Ben-Zikri Account Supervisor: Sapir Aharoni Account manager: Nofar Zinger Traffic manager: Maya Varochik Eva Hasson: Marcom Director Production company: Yesh production Director: Guy Michael PR Agency: Sherf Communications Published: July 2018 Synopsis: The FIFA World Cup started out some 88 years ago and has since then been gluing millions of people all over the world to the screen every four years for weeks on end. The fans expectations, the global news coverage, the social betting, group watching and unending conversations surrounding the topic give the impression that during this period nothing else is going on in the world save two groups of 11 athletes fighting over a ball night in, night out. So if everyone stops everything they’re doing during the World Cup month, who we wondered would in their right mind get married during the Final – the absolute culmination and summum of weeks of anticipation? It is with this in mind that the Samsung company and Leo Burnett Israel set out on a quest. Find the daring couple who’d get married during the World Cup Final. And find they did! Adi and Adir got married four years ago during the final of the 2014 World Cup. As could be expected, things went awfully wrong: while many of the guests didn’t even bother turning up (leaving the dance floor spotty with people at best), those who did were not focused on the young couple’s exchange of vows but on their phones – trying their best to stay in the know despite the wedding. So Samsung decided to right this experience by doing two things: 1. Give World Cup Fans the absolutely best possible viewing experience 2. Give the young couple the wedding of their dreams – 4 years later – during the world Cup Final. Sparing no expenses, Samsung dove head first into throwing the young couple a new wedding outfitted with Samsung’s giant QLED screens, at the same place, with the same guestlist, a sumptuous meal, alternative Chuppah (the Jewish exchanging of vows ceremony) and of course the ideal conditions to watch the game, then party. A feat that was accomplished thanks to Samsung and the QLED screen’s advanced technology which is bound to create a larger than life viewing experience. While the first part of the campaign built up to the “WORLD CUP WEDDING” and was promoted via a social media and outdoor campaign, the second part will air after the World Cup Final, and boast interviews and footage of the event itself, young couple and their guests. When asked to comment about the event, Ronen Salem Samsung Israel’s Marketing VP said “It’s no secret that during the World Cup brands are out to steal the show, we just wanted to find an activity that would be unique and meaningful – I think righting such an important life event as a wedding while allowing fans to enjoy an unforgettable viewing experience - definitely subscribes to that”.

Category: Public Interest, NGO Media: Direct Brand: The Outside Project Agency: BBDO Geo: United Kingdom Advertising Agency: AMV BBDO, UK Art Director: Gina Kelly Copywriter: Olga Pope Creative Direction: Toby Allen, Jim Hilson Design / Art Direction: Marco Ammannati Director: Ciaron Craig Editor: Alex Fletcher Film Producer: Kieran Sadler Production Assistant: Jake Bogira Senior Art Producer: Jaki Jo Hannan Photographer: Wilson Hennessy Photographer's Agent: Paul Cowen / Horton-Stephens Project Manager: James Osborn Printing Company: Wahooti Creative Partnerships Director: Matt Harrington Published: July 2018 Synopsis: What should be in a ‘coming out kit’? Champagne and glitter? Think again. If there was a kit for someone who is about to ‘come out’, what would you put in it? London Pride visitors were unanimous in suggesting confetti, glitter and bottles of champagne. But those weren’t the contents of the rainbow-strewn drawstring bag they were holding. Instead of the celebratory items they expected, they found things needed for surviving on the street: a sleeping bag, a woolly hat, warm socks. 1 in 4 homeless people in the UK identify as LGBTIQ+. That’s the shocking statistic behind the Coming Out Kit created by AMV BBDO. You can’t buy the kit, of course: it shouldn’t even have to exist. Its sole purpose is to highlight an issue that isn’t on most people’s radar.

Category: Retail Services Brand: Tesco Agency: Grey Geo: Malaysia Additional Info: Ambient Advertising Agency: Grey, Malaysia Executive Creative Director: Graham Drew Creative Directors: Heng Thang Wei, Ronojoy Ghosh, /whiteGREY General Manager: Jo Yau Art Director: Austin Lee Designer: Ralve Khor Copywriters: Xin Yi, Shamini Kandiah Account Director: Kenzhen Leong Account Manager: Elaine Ng Regional Director PR / Corp Comms APAC: Huma Qureshi Regional Corp Comms Executive APAC: Cedric Wceke Published: July 2018 Synopsis: The world’s oceans are drowning in plastic, the vast majority are single use. On average, every Malaysian uses 300 plastic bags per year, 9 billion bags in total. To accelerate the reduction in single-use bags and reinforce Tesco as a leading sustainability champion we created the Unforgettable Bag. By simply adding a barcode, we transform the bag into an ongoing discount, an incentive that creates behaviour change on a mass scale. Creating a life-saving behaviour every time we shop. Use This Bag. Saves You Money. Saves Our Ocean

Category: Media Media: Direct Brand: TV Globo Agency: Globo Geo: Brazil Advertising Agency: Comunicação Globo, Rio de Janeiro, Brazil Creative Director: Mariana Sá, Leandro Castilho Art Directors: Bruno Di Celio, Rodrigo Judá, Alexandre Tommasi, Leonardo Pomposelli Copywriter: Mônica Tommasi, Marcelo Felicio Published: July 2018 Synopsis: Making blind people see their favorite tv star for the first time. TV Globo partnered with Dorina Nowill Institute For The Blind to create a moving experience that demonstrated the transcendent connection between Globo’s series and soap operas and people that can’t see TV, but can feel it.

Media: Interactive Category: Public interest URL: <a href="https://futurewomen.com/" rel="nofollow" title="https://futurewomen.com/" target="_blank">https://futurewomen.com/</a> Client: Future Women Agency: Pollen, Sydney Country: Australia Published: July 2018 Synopsis: Giving women a new platform to connect as part of a movement that goes beyond gender stereotypes, Sydney agency Pollen has led the design and development of Nine’s new women’s platform, Future Women — a space committed to the success, advancement and support of women. Conceived in collaboration with Nine’s digital content director and founder of Future Women (FW), media maverick Helen McCabe (ex-editor in chief of Australian Women’s Weekly), Pollen worked closely with the FW team to define and design a platform that would facilitate its ambition. Understanding the platform vision through a series of project context workshops, Pollen established the platform’s desired feature set and functionality before setting out on a journey to map the user experience. Everything from ‘What really is Future Women?’ through to how to join and how to connect with like-minded, inspirational women.

Category: Food Media: Film Brand: Burger King Agency: David Geo: United States Advertising Agency: DAVID The Agency, Miami, USA Managing Director, Chief Operating Officer: Paulo Fogaca Executive Global Creative Director: Tony Kalathara Group Creative Directors: Danny Alvarez, Jason Wolske Senior Art Director: Aaron Willard Senior Copywriter: Jaime Villalva Head of Global Production: Veronica Beach Senior Producer: Carlos Torres Producers: Nick Bourne, Kelly Allen Associate Producer: Brenda Osorno Senior Business Affairs Manager: Barbara Karalis Director of Strategy: Jon Carlaw Senior Planner: Matias Candia Junior Planner: Gabriel Roldan Head of Account Management: Carmen Rodriguez Account Director: Stephanie Clark Account Supervisors: Jenny Gobel, Katie Heinerikson Production: Here Be Dragons Director: Kris Belman Partner / Chief Executive Officer: Patrick Milling-Smith Executive Producer: David Richards Producer: Pete Slowey Head of Production: Mamta Trivedi Production Supervisor: Aaron Bradley Asst Production Supervisor: Gianfranco Svagelj DoP: Robert Chappell Production Designer: Ron Beach PR Agency: Alison Brod Marketing + Communications Senior Vice President: Brooke Scher Mogan Senior Director: Adrianna Lauricella Published: July 2018 Synopsis: Introducing Chick Fries! The same Chicken Fries you love, now available in a pink box so we can charge chicks more for them! Sounds ridiculous right? It is. Women’s products cost more 42% of the time. It's called the Pink Tax. The BURGER KING® brand believes everything should be equal, so we created Chick Fries to shine some light on gender inequality, but our Chicken Fries are $1.69 for all. To help put an end to the Pink Tax, ask your congressman to support the Pink Tax Reform Act.

Media: Outdoor Category: Other Client: OMO Agency: Ogilvy & Mather Cape Town Production: The Institute Country: South Africa Director: Duvan Durand Chief Creative Officer: Pete Case Executive Creative Director: tseliso rangaka Executive Creative Director: Dede Laurentino Creative Director: mike martin Creative Director/ writer: Alex Goldberg Creative Director/ art director: Ryan Barkhuizen Producer: Hennie Van Halen Associate CD / Art Director: Riaan van Wyk Senior Art Director: Karen Vermeulen Agency Producer: Katlego Mahlatsi Associate Executive Creative Director: Nicholas Wittenberg Designer: Karen Vermeulen Junior Art Director: Maliya Muhande Project Manager: Jen Searle Project Manager: Julie Brown Project Manager: Cacia du Plessis Strategy: Claire Brashay Strategy: Tlali T. Taoana Illustrator: Karabo Poppy PR: Lameez Mohd Sound & Audio: Sonar Sound & Audio: Chris Querido Printing: Colourtone Aries Client Representative: Henry Muchauraya Client Representative: Kerry Alicks Client Representative: Alaap Sharma Client Representative: Rajesh Sethuraman Client Service: Yusuf Khalil Client Service: Kirsten Gerber Client Service: Gemma Thompson Published: July 2018 Synopsis: Ogilvy & Mather Cape Town has released the "Book of Dirt," a book designed by OMO to restore the balance between children using technology and playing outside.

Brand CRISTAL CRISTAL Lima, Peru Entrant Company HOUDINI Lima, Peru Idea Creation APAGAINCENDIOS Lima, Peru Production Sergio Terry Houdini Strategy Director Nato Farfan Houdini Creative Director / Copywriter Alex Sanchez Houdini Head of Art Jhon Palomino Houdini Art Director Alberto Portugal Houdini Art Director Marcos Campos Houdini Copywriter Alvaro Paitan Houdini Copywriter Eduardo Miro - Quesada Houdini Account Director Adriana Pastor Houdini Account Supervise Ximena Carbajal Houdini Account Executive Célice Chicoma Houdini Executive Producer José Miguel Balarezo Houdini Performance Director Carolina Mansilla Houdini Social Media Manager Juan Carlos Guzmán Houdini Technology Director Hernan Ugarte AB InBev Brand Director Miguel Merino AB InBev Brand Director Fabrizio Escalante AB InBev Brand Manager Diego Pomareda AB InBev Brand Lead Rodrigo Escalante AB InBev Lead Sponsorship Christian Davis AB InBev Brand Lead Kiara Kottke AB InBev Brand Lead Coco Irei Apaga Incendios Films Executive Director Justiniano Contreras Apaga Incendios Films Director Ronny Guevara Apaga Incendios Films Producer Executive Jonatan Ruiz Apaga Incendios Films Editor-Post Production Paul Manrique Apaga Incendios Films Editor Paloma Reategui Apaga Incendios Films Executive Production Assistant Sally del Valle Apaga Incendios Films Production assistant Gonzalo Polar Pin La Sonora Producer Pedro Coll La Sonora Sound Designer Ursula de la Torre High End Producer Synopsis The Peruvian team was going to play their most important match of the last 36 years in New Zealand and against them. A match that would define its qualification to the 2018 World Cup. It was the perfect opportunity for Cristal, the sponsoring beer of the peruvian national team, to reafirm its commitment with its claim "Better together". The biggest challenge was to make the team feel at home while being 10,588 km away and with 36 thounsands New Zealander fans cheering for their team. Strategy We noticed that the New Zealand soccer shirt is also White and the color red is part of its design. Its team motto is: “Here as One” and its political map looks like a stripe like the stripe of the Peruvian football jersey. Relevancy In the football world cup history campaigns, it's the first time that a brand hacks 5,000 opponent team fans to make its national team feel at home. With this we not only encouraged our team, but also help them won the match and qualify to the World Cup. Outcome Reach: 5156916 Views: 429.743 Engagement: 19.404 Execution We made the jersey famous with geotargeted advertising, we used an ex-player from New Zealand to amplify the message and we gave it away outside the stadium. Campaign Description We wanted to make our national team feel at home during their last qualification match in New Zealand. Hopefully we realized that the red color was part of New Zealand flag and it's political map looked like a stripe. That's why we decided to use these elements to create a jersey all New Zealanders would wear during the match. A white jersey with a red stripe that from the distance was very similar to the peruvian team jersey, making our team feel more cheered than ever.

Square Enix Morten Haugaard - Sr. Director Americas Marketing, Western Studios - Morten Haugaard Assoc. Director, Product Marketing - Jon Grant Director of Creative Services: Michael Bannon Marketing Coordinator, Product Marketing: Ray Velez Crystal Dynamics Global Brand Director: Rich Briggs JMP Creative CEO: Jahon Pilichowski Creative Agency: Barkley Chief Idea Officer: Tim Galles, EVP Executive Creative Director: Katy Hornaday Creative Directors: Doug Hentges, Chris Cima Assoc. Creative Directors: Jordan Breindel, Jeremy Gilberto Copywriter: Justin Smith Art Director: Chris Larberg Senior Creative Producer: Josh Dubois VP, Brand Leadership: Tyler Cook Sr. Strategist: Molly Griffin Assoc. Strategist: Patrick Cooper VP, Engagement: Joe Cox Lisa Nicolay: Project Manager Liquid Chris Gillette: Media Supervisor Published: July 2018 Synopsis: When Tomb Raider fans got their first chance to play the yet-to-be-released Shadow of the Tomb Raider at this year’s Comic-Con conference in San Diego, they had little company—a 14-foot-long anaconda at their back. The survival experience from game publisher Square Enix, developed by creative agencies Barkley and JMP Creative, let gamers channel their inner Lara Croft and push their ophidiophobia—fear of snakes, to you and me—to the limit. Gamers previewed Shadow of the Tomb Raider at one of the 13 playable game stations, but only the bravest souls were invited to play at the 13th game console–an enclosed area where they played surrounded by deadly boa constrictors and two 14-foot anacondas. And unlike the omnipresent free swag handed out elsewhere at Comic Con, Tomb Raider fans had to summon up the courage to snack on exotic jungle creatures like giant water bugs, black forest scorpions, and superworms for the chance to win prizes ranging from t-shirts to Xbox One X Consoles. Shadow of the Tomb Raider launches September 14 and is the finale of Lara’s origin story and is the biggest release in the history of the franchise. “Given the size of this release, we owe our fans an equally epic experience at Comic-Con where we’ll show them firsthand what it’s like to become the Tomb Raider,” says Jon Grant, Associate Director, Product Marketing, Square Enix.

Media: Direct Marketing Category: Cosmetics & toiletries Agency: Ogilvy Singapore Production: Hogarth Worldwide Country: Singapore Chief Creative Officer: Eugene Cheong Executive Creative Director: Nicolas Courant Creative Director: Axel Grimald Producer: James Brook-Partridge Associate CD / Art Director: Alessandro Agnellini Associate CD / Copywriter: Jonathan Ollivier Synopsis: Delhi is the most polluted city in the world. 200 million toxins land on women’s faces daily without them realising. To promote Pond’s Facial Cleanser, we wanted to open their eyes to the problem. So, we showed them in the most tangible way how their skin gets affected. We created the first range of makeup made from Delhi’s air pollution.