Media: Digital Country: France Client: Google Advertised brand: Google Cloud Advertising Agency: Herezie (Paris, France) Copywriter: Joseph Dubruque Copywriter: Axel Didon Art director: Raphael Stein Production Company: The Cabs Published: May 30 2018 Synopsis: Google Cloud wanted to reach out directly to the most unreachable top executives in France. They wanted them to know about the power of Google Cloud Solutions. With the help of writers, we transformed extremely accurate and predictive data on markets, collected with Google Cloud tools, into a brand new genre of books: biographies of anticipation, telling the plausible future life stories of 10 top executives, based on data analysis of their markets. These executives were able to own the most personalized and confidential book ever, prefaced by the world-famous economist Jacques Attali.

Client: Evolution Hotel Advertising Agency: NOSSA™, Lisbon Managing Director: Duarte Durão Creative Director: Nuno Cardoso Creative Supervisor: Rafael “Clark” Pfaltzgraff Creative Team: Rafael “Clark” Pfaltzgraff, Rui Simões, Diogo Batalha Account Director: Manuel Gravata Designers: Rúben Mangorrinha, João Fonseca, Sebastião Ferreira, Mauro Carmelino Product Design: Mo.Ca Production Company: Boa Onda Produções Production Company: Col.a Sound Production: Sonido Post-Production: André Almeida Published: June 2018 Synopsis: Waiting for a flight at the airport can be painful. People can be there for hours, without a comfortable place to rest. So Evolution, the most innovative hotel in Lisbon, created that place. A portable bedroom people could pick up in the boarding areas. Totally made out of recycled cardboard, designed to bear every height and weight, with a safe place for the bag. And suddenly, waiting for a flight became more comfortable than a flight itself.

AGENCY : Gloryparis Creative directors : Hugues Pinguet, Arnaud Le Bacquer Commercial director : Jean-Baptiste Herman Account Managers : Meriem Bouthiba, Thomas Demard Artistic Director : Gabriel Bonnefond PRODUCER : Karim Zériahen Original music composed by Thierry Caroubi Published: June 2018 Synopsis: Mercadier signs a contract in partnership with the agency Gloryparis, for its unique concept of “CHROMATIC DNA”. With its new signature “Everyone is colour”, Mercadier leads a psychological and human study on colours and develops a new method to define the unique colour matching each one of us, our personality, our emotions, our philosophy, our tastes, our desires, our fears and joys… Designed by experts - a Human Sciences graduate, Mercadier’s colourist, and a mathematician, the device allows to translate human personality into colorimetric terms, and to develop an algorithm capable of determining, amongst an assortment of colours, everyone’s own CHROMATIC DNA. It translates an emotional expression into a rational revelation.

Alternative title: Memórias Cruzadas Media: Interactive Category: Health & safety URL: <a href="http://crossedmemories.com/" rel="nofollow" title="http://crossedmemories.com/" target="_blank">http://crossedmemories.com/</a> Client: A Recreativa Agency: Mirum Agency Production: Asteroide Filmes, Canja Audio Culture, Mirum Agency Country: Brazil Developer: Mirum Agency Creative Director: Filipe Matiazi Art Director: Guilherme Rubini Copywriter: Andre Prestes Production company: Asteroide Filmes Sound: CANJA Audio Culture Agency Producer: Paulo Setti Photographer: ERNST Photography Published: May 2018 Synopsis: Crosswords are indicated for people with Alzheimer's disease, since they stimulate the brain. Now this activity will also bring emotional benefits and rewards to the family relationship. In Crossed Memories you can create a customized crossword with the memories of your relative, solve it with him and share happy moments together remembering your stories. Access crossedmemories.com and create yours.

Media: Web Film Category: Household, garden & pets Client: Pedigree Agency: AlmapBBDO, São Paulo Production: Bando Studio Produções Cinematográficas Country: Brazil Director: Ale Charro Chief Creative Officer: Luiz Sanches Executive Creative Director: Bruno Prosperi Creative Director: Andre Gola Creative Director: Pernil Creative Director: Marcelo Nogueira Creative Director: Keka Morelle Creative: Rafael de Miranda Creative: Pedro Reis Creative: João Souza DoP: Wagner Jabour RTV: Vera Jacinto, Diego Villas Bôas, Tatiana Martins Content Producer: Marcelo Pignatari Second Unit: Lucas Rangel Editing: Juliana Munhoz Post-Production: Daniel Beew Post-Production: Equipe Bando Motion: Pedro Gebara Executive Producer: Marcela Sutter Audio Production: Cabaret Client Services: Ingrid Lopes and Vitoria Capelasso Producer: Gab Scatolin Maestros: André Henrique Audio Post: Gab Scatolin Coordinators: Verusca Garcia and Nicole Bonnet Illustrator: André Maciel (Black Madre) and Estudiorama Final Art: Carlos Henrique Graphic Production: Jose Roberto and Marcos Souza Director of Digital Operations: Rodrigo Falcão Digital Strategy: Nicole Bortoluzo Cassiano Project Managers: Eduardo Bruschi Cardoso, Mayra Otsuka, Diego Honorato da Silva AlmapBBDO Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias Planning: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais Media: Daniel Ribeiro, Renata Bordin, Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima BI: Bruno Mosconi, Helio Silva Balbi and Marina Leitão Approval: David Griffin, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Patrícia Pollice Published: May 2018 Synopsis: Dogs are man’s best friend. When a human loses their sight, they can often count on the support of a guide dog. But when it’s the dog that goes blind, the reverse isn’t always true. Both negligence and a lack of knowledge about how to address the situation may expose dogs to unnecessary dangers, and often lead to abandonment. Created by AlmapBBDO, Human Guides is an element of the concept of “Feed the good,” from PEDIGREE®, and seeks to make owners aware of the steps they need to take with blind dogs. After all, they’ve been by their caretakers’ side, offering love and affection, all their lives. Now it’s time to return the favor and strengthen the bond between them.

Alternative title: Sehat Ka Batua Media: Print Category: Automotive Client: Mahindra Rise / Cancer Patients Aid Association (CPAA) Agency: GREY group Country: India Motion Graphics Designer: Anjory Gor Chief Creative Officer/Copywriter: Sandipan Bhattacharyya Group Creative Director: Shouvik Gupta Creative Director/ writer: Vivek Bhambhani Associate CD / Art Director: Mangesh Kavale Creative Group Head/ Copywriter: Mehul Prajapati Illustrator: Harshad Khaire Illustrator: Rashmi Naik Nimbalkar Illustrator: Avinash Kanse Editor: Yuvraj Bandi Photographer: Sandeep Barge Retoucher: Pravin Patil Retoucher: Rajesh Salodkar Retoucher: Sanjay Shetye Designer: Mangesh Kavale National Planning Head: Arun Raman AVP-Planning: Abigail Dias VP-Account Management: Vineet Singh Client Services Director: Rana Ghoshal, RC&M Grey Artwork: Sandeep Bagayatkar, Vaibhav Bhilare, Hitesh Naik Product Manufacturer: Satish Ramugude Print Production: Ramesh Dighe, Before After Agencey Film Producers: Samir Chadha, Jignya Shedge Agency Print Producers: Dhananjay Thakur, Prashant Raje, Rahul Ghanate Film Production: Bowline Director: Ankit Dahiya Executive Producer: Pooja Krishnamoorthy Assistance Director: Cynthia Roli Gupta DOP: Abhinav Chatterjee, Saumya Joshi, Sagar Palkar Editor: Anshul Khatri Singer: Anandmurti Gurumaa Music composer: Mystica Music Synopsis: The incidence of breast cancer is on the rise in rural India but women are unaware of simple self-examination steps that can detect breast cancer early. These women live in media-dark areas, so conventional media doesn’t reach them. Moreover, culturally these women are not open about such issues. Could we remind them in a way that is discreet and personal, so that checking themselves becomes a habit? These women have a unique practice – they keep their purses in their blouses to protect their money. Can this habit also protect them from breast cancer? We designed purses with illustrative visuals of women checking themselves – which served as a reminder medium to perform the simple breast self-examination steps given inside. The purses were distributed during health awareness drives in Madkepada, Belwadi, Kinipada, Katkariwadi, Sutarpada, Warkhanda among other villages in Maharashtra. Women were taught how to perform a breast self-examination at home, before giving them the purses that serve as a reminder. The initiative will be scaled up to reach even more women in media-dark parts of the country.

Alternative title: Sehat Ka Batua Media: Print Category: Automotive Client: Mahindra Rise / Cancer Patients Aid Association (CPAA) Agency: GREY group Country: India Motion Graphics Designer: Anjory Gor Chief Creative Officer/Copywriter: Sandipan Bhattacharyya Group Creative Director: Shouvik Gupta Creative Director/ writer: Vivek Bhambhani Associate CD / Art Director: Mangesh Kavale Creative Group Head/ Copywriter: Mehul Prajapati Illustrator: Harshad Khaire Illustrator: Rashmi Naik Nimbalkar Illustrator: Avinash Kanse Editor: Yuvraj Bandi Photographer: Sandeep Barge Retoucher: Pravin Patil Retoucher: Rajesh Salodkar Retoucher: Sanjay Shetye Designer: Mangesh Kavale National Planning Head: Arun Raman AVP-Planning: Abigail Dias VP-Account Management: Vineet Singh Client Services Director: Rana Ghoshal, RC&M Grey Artwork: Sandeep Bagayatkar, Vaibhav Bhilare, Hitesh Naik Product Manufacturer: Satish Ramugude Print Production: Ramesh Dighe, Before After Agencey Film Producers: Samir Chadha, Jignya Shedge Agency Print Producers: Dhananjay Thakur, Prashant Raje, Rahul Ghanate Film Production: Bowline Director: Ankit Dahiya Executive Producer: Pooja Krishnamoorthy Assistance Director: Cynthia Roli Gupta DOP: Abhinav Chatterjee, Saumya Joshi, Sagar Palkar Editor: Anshul Khatri Singer: Anandmurti Gurumaa Music composer: Mystica Music Synopsis: A unique CSR initiative for self-diagnosis of breast cancer in India. The incidence of breast cancer is on the rise in rural India but women are unaware of simple self-examination steps that can detect breast cancer early. These women live in media-dark areas, so conventional media doesn’t reach them. Moreover, culturally these women are not open about such issues. Could we remind them in a way that is discreet and personal, so that checking themselves becomes a habit? These women have a unique practice – they keep their purses in their blouses to protect their money. Can this habit also protect them from breast cancer? We designed purses with illustrative visuals of women checking themselves – which served as a reminder medium to perform the simple breast self-examination steps given inside. The purses were distributed during health awareness drives in Madkepada, Belwadi, Kinipada, Katkariwadi, Sutarpada, Warkhanda among other villages in Maharashtra. Women were taught how to perform a breast self-examination at home, before giving them the purses that serve as a reminder. The initiative will be scaled up to reach even more women in media-dark parts of the country.

Category: Automotive Media: Direct Brand: Volkswagen Agency: DDB Geo: Canada Advertising Agency: TrackDDB, Toronto, Canada Creative Director: Barb Williams Creative Group Lead / Art Director: Italo Siciliano Copywriter: Andrew Strachan Print Production Manager: Tara Greguric Published: June 2018 Synopsis: To prolong the honeymoon phase of new vehicle ownership, we wanted to help keep vehicles looking and feeling new. So we created a personalized welcome package containing the perfect gift for our audience: a professional-grade cleaning tool, that eliminates nasty crap (we’re looking at you, pine trees and pigeons!) which ordinary car washes can’t. We called it Neu, the German word for “new." Because after all, that’s how we want the vehicle and relationship to feel. Like new.

Client: METRO AG Agency: Serviceplan Campaign Hamburg & Serviceplan Innovation Team Communication & PR Agency: Achtung! Media Agency: Mediaplus Media 3 Global Chief Creative Officer, Serviceplan: Alexander Schill Serviceplan Campaign Hamburg: Managing Director: Michael Schneider Executive Creative Director: Leif Johannsen Executive Creative Director: Patrick Matthiensen Creative Director: Jakob Rheinlaender Creative Director: Hugo Gstrein Senior Account Manager: Mirjana Dmitrovic Account Manager: Annemarie Groppe Account Manager: Domenik Raabe Art Director: Mojca Zavolovsek Senior Copywriter: Vera Karpova Copywriter: Julius Schneider Copywriter: Manuela Rondon Trainee: Xenia Nikolakopoulou Serviceplan Innovation Team: International Account Director: Diane Schulz Creative Operations: Thyra Dahl Senior Motion Designer: Dennis Fritz Achtung!: Mirko Kaminski, CEO Management Supervisor: Cornelia Lindberg Account Manager: Lena Marg Junior Account Manager: Carina Kircheis Social Media Manager: Malte Fleuter Freelance: Director & Producer: Jens Schwengel Editor: Hannes Seth Photographer: Valentin Ammon METRO: Global Director Branding & Activation: Gisele Musa Head of Brand Development: Anila Brahmakulam Senior Marketing Manager Global Branding & Activation: Julia Muenster Spokesperson / Corporate Communications & Public Policy: Katharina Werner Head of Media Relations: Sirin Emre Serviceplan Group: Junior Account Manager: Domenik Raabe Senior Motion Designer: Dennis Fritz Published: June 2018 Synopsis: An initiative launched on International Women’s Day in METRO’s hometown Dusseldorf turned 11 newborn girls into the youngest entrepreneurs in the world. Every baby girl born in the city on that day has been given the opportunity to go on a first business adventure – thanks to a special business card granting access to a deposit worth 2,000 EURO. METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that they would ever turn their dream into a reality. The main reason? “Insufficient financial support”, stated by 49% of women. In response to these findings, METRO took the initiative of kick-starting the careers of young women, with the “Own Business Girls” campaign conceived by Serviceplan launched on International Women’s Day in March 2018. METRO used the facts uncovered through the “International Own Business Study” to show the world that women are more than fit to run their own business. They are born for it. The idea: “Own Business Girls” – the world’s youngest entrepreneurs. On International Women’s Day 2018, METRO equipped every female baby born in Dusseldorf, the hometown of METRO Cash & Carry, with a very special business card worth 2,000 EURO invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18. By addressing local, national and international press via different channels Serviceplan and METRO together with the communication and PR agency Achtung! created high awareness for the topic and the study itself.

Client: METRO AG Agency: Serviceplan Campaign Hamburg & Serviceplan Innovation Team Communication & PR Agency: Achtung! Media Agency: Mediaplus Media 3 Global Chief Creative Officer, Serviceplan: Alexander Schill Serviceplan Campaign Hamburg: Managing Director: Michael Schneider Executive Creative Director: Leif Johannsen Executive Creative Director: Patrick Matthiensen Creative Director: Jakob Rheinlaender Creative Director: Hugo Gstrein Senior Account Manager: Mirjana Dmitrovic Account Manager: Annemarie Groppe Account Manager: Domenik Raabe Art Director: Mojca Zavolovsek Senior Copywriter: Vera Karpova Copywriter: Julius Schneider Copywriter: Manuela Rondon Trainee: Xenia Nikolakopoulou Serviceplan Innovation Team: International Account Director: Diane Schulz Creative Operations: Thyra Dahl Senior Motion Designer: Dennis Fritz Achtung!: Mirko Kaminski, CEO Management Supervisor: Cornelia Lindberg Account Manager: Lena Marg Junior Account Manager: Carina Kircheis Social Media Manager: Malte Fleuter Freelance: Director & Producer: Jens Schwengel Editor: Hannes Seth Photographer: Valentin Ammon METRO: Global Director Branding & Activation: Gisele Musa Head of Brand Development: Anila Brahmakulam Senior Marketing Manager Global Branding & Activation: Julia Muenster Spokesperson / Corporate Communications & Public Policy: Katharina Werner Head of Media Relations: Sirin Emre Serviceplan Group: Junior Account Manager: Domenik Raabe Senior Motion Designer: Dennis Fritz Published: June 2018 Synopsis: An initiative launched on International Women’s Day in METRO’s hometown Dusseldorf turned 11 newborn girls into the youngest entrepreneurs in the world. Every baby girl born in the city on that day has been given the opportunity to go on a first business adventure – thanks to a special business card granting access to a deposit worth 2,000 EURO. METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that they would ever turn their dream into a reality. The main reason? “Insufficient financial support”, stated by 49% of women. In response to these findings, METRO took the initiative of kick-starting the careers of young women, with the “Own Business Girls” campaign conceived by Serviceplan launched on International Women’s Day in March 2018. METRO used the facts uncovered through the “International Own Business Study” to show the world that women are more than fit to run their own business. They are born for it. The idea: “Own Business Girls” – the world’s youngest entrepreneurs. On International Women’s Day 2018, METRO equipped every female baby born in Dusseldorf, the hometown of METRO Cash & Carry, with a very special business card worth 2,000 EURO invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18. By addressing local, national and international press via different channels Serviceplan and METRO together with the communication and PR agency Achtung! created high awareness for the topic and the study itself.

Client: METRO AG Agency: Serviceplan Campaign Hamburg & Serviceplan Innovation Team Communication & PR Agency: Achtung! Media Agency: Mediaplus Media 3 Global Chief Creative Officer, Serviceplan: Alexander Schill Serviceplan Campaign Hamburg: Managing Director: Michael Schneider Executive Creative Director: Leif Johannsen Executive Creative Director: Patrick Matthiensen Creative Director: Jakob Rheinlaender Creative Director: Hugo Gstrein Senior Account Manager: Mirjana Dmitrovic Account Manager: Annemarie Groppe Account Manager: Domenik Raabe Art Director: Mojca Zavolovsek Senior Copywriter: Vera Karpova Copywriter: Julius Schneider Copywriter: Manuela Rondon Trainee: Xenia Nikolakopoulou Serviceplan Innovation Team: International Account Director: Diane Schulz Creative Operations: Thyra Dahl Senior Motion Designer: Dennis Fritz Achtung!: Mirko Kaminski, CEO Management Supervisor: Cornelia Lindberg Account Manager: Lena Marg Junior Account Manager: Carina Kircheis Social Media Manager: Malte Fleuter Freelance: Director & Producer: Jens Schwengel Editor: Hannes Seth Photographer: Valentin Ammon METRO: Global Director Branding & Activation: Gisele Musa Head of Brand Development: Anila Brahmakulam Senior Marketing Manager Global Branding & Activation: Julia Muenster Spokesperson / Corporate Communications & Public Policy: Katharina Werner Head of Media Relations: Sirin Emre Serviceplan Group: Junior Account Manager: Domenik Raabe Senior Motion Designer: Dennis Fritz Published: June 2018 Synopsis: An initiative launched on International Women’s Day in METRO’s hometown Dusseldorf turned 11 newborn girls into the youngest entrepreneurs in the world. Every baby girl born in the city on that day has been given the opportunity to go on a first business adventure – thanks to a special business card granting access to a deposit worth 2,000 EURO. METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that they would ever turn their dream into a reality. The main reason? “Insufficient financial support”, stated by 49% of women. In response to these findings, METRO took the initiative of kick-starting the careers of young women, with the “Own Business Girls” campaign conceived by Serviceplan launched on International Women’s Day in March 2018. METRO used the facts uncovered through the “International Own Business Study” to show the world that women are more than fit to run their own business. They are born for it. The idea: “Own Business Girls” – the world’s youngest entrepreneurs. On International Women’s Day 2018, METRO equipped every female baby born in Dusseldorf, the hometown of METRO Cash & Carry, with a very special business card worth 2,000 EURO invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18. By addressing local, national and international press via different channels Serviceplan and METRO together with the communication and PR agency Achtung! created high awareness for the topic and the study itself.

Brand: Busch Beer Deutsch Office: New York Chief Creative Officer: Dan Kelleher Executive Creative Director: Jeff Vinick Creative Director: Heather English Creative Director: Marques Gartrell Associate Creative Director: Paul Eliker Associate Creative Director: Carla Butwin Director of Integrated Production: Joe Calabrese Producer: Lauren Pfahler Director of Integrated Business Affairs: Maria Taris Group Director, Integrated Business Affairs: Stacy Schwartz Sr. Business Affairs Manager: Dawn Doumeng Chief Strategy Officer: Matt Baker Planning Director: Andrew Quay Sr. Strategist: Rachel Gruber Project Manager: Ashley Heisner Account Director: Andrew Arnot Account Supervisor: Madalyn McLane Asst. Account Executive: Taylor Jerome NA Marketing: Marcel Marcondes Value and Beyond Beer Brands: Chelsea Phillips Director, US Value Brands: Daniel Blake Sr. Brand Manager and Digital Brand Manager: Conor Mason Production Company: Steelhead Director: Joe Pernice and Jeff Morgan Director of Photography: Thomas Petersen Production Sound Mixer: Miliken Gardner Executive Producer: Jeff Morgan Editorial Company: Steelhead Editor: Juan Guzman Asst. Editor: Erik Skattum Producer: Samantha Addy Executive Producer: Jeff Morgan Colorist: Juan Guzman Original Music: Pulse Music Music by: Charles Humenry, Adam Miele, and Dan Kuby Exec Producer: Dan Kuby Audio Post Company: Steelhead Mix Engineer: Juan Guzman Producer: Sam Addy Executive Producer: Jeff Morgan Published: June 2018 Synopsis: This year, Busch is helping Dads across America get the gift they really want for Father’s Day… the gift of beer. Busch will no longer stand idly by as hard-working, loyal dads are inundated with the bad, the weird and the unwanted sorta-sentimental-but-mostly-last-minute gifts. No more patterned socks. No more ugly ties. No more goofy hats or Car Magazine. All Dad wants for Father’s Day is an ice-cold beer with you, and Busch is helping to spread the word. Meet Joe Gray: father of three and resident of Cherry Valley, NY (population: 1,200). While he appreciates the effort his family goes to each year for Father’s Day, all he REALLY wants is to crack open his favorite ice-cold beer and relax… so Busch lobbied and campaigned in Cherry Valley to make sure that is EXACTLY what happened. We outfitted buildings, store-fronts and streets with signs to remind Joe Gray’s family to do their dad right this year and get that guy some Busch.

Client: METRO AG Agency: Serviceplan Campaign Hamburg & Serviceplan Innovation Team Communication & PR Agency: Achtung! Media Agency: Mediaplus Media 3 Global Chief Creative Officer, Serviceplan: Alexander Schill Serviceplan Campaign Hamburg: Managing Director: Michael Schneider Executive Creative Director: Leif Johannsen Executive Creative Director: Patrick Matthiensen Creative Director: Jakob Rheinlaender Creative Director: Hugo Gstrein Senior Account Manager: Mirjana Dmitrovic Account Manager: Annemarie Groppe Account Manager: Domenik Raabe Art Director: Mojca Zavolovsek Senior Copywriter: Vera Karpova Copywriter: Julius Schneider Copywriter: Manuela Rondon Trainee: Xenia Nikolakopoulou Serviceplan Innovation Team: International Account Director: Diane Schulz Creative Operations: Thyra Dahl Senior Motion Designer: Dennis Fritz Achtung!: Mirko Kaminski, CEO Management Supervisor: Cornelia Lindberg Account Manager: Lena Marg Junior Account Manager: Carina Kircheis Social Media Manager: Malte Fleuter Freelance: Director & Producer: Jens Schwengel Editor: Hannes Seth Photographer: Valentin Ammon METRO: Global Director Branding & Activation: Gisele Musa Head of Brand Development: Anila Brahmakulam Senior Marketing Manager Global Branding & Activation: Julia Muenster Spokesperson / Corporate Communications & Public Policy: Katharina Werner Head of Media Relations: Sirin Emre Serviceplan Group: Junior Account Manager: Domenik Raabe Senior Motion Designer: Dennis Fritz Published: June 2018 Synopsis: An initiative launched on International Women’s Day in METRO’s hometown Dusseldorf turned 11 newborn girls into the youngest entrepreneurs in the world. Every baby girl born in the city on that day has been given the opportunity to go on a first business adventure – thanks to a special business card granting access to a deposit worth 2,000 EURO. METRO conducted the “International Own Business Study” in 10 countries with 10,000 participants in order to gain insights into how to further support independent businesses. The study also showed that women take a strong interest in entrepreneurship, with 45% dreaming of starting their own business. However, only 12% said it was ‘very likely’ that they would ever turn their dream into a reality. The main reason? “Insufficient financial support”, stated by 49% of women. In response to these findings, METRO took the initiative of kick-starting the careers of young women, with the “Own Business Girls” campaign conceived by Serviceplan launched on International Women’s Day in March 2018. METRO used the facts uncovered through the “International Own Business Study” to show the world that women are more than fit to run their own business. They are born for it. The idea: “Own Business Girls” – the world’s youngest entrepreneurs. On International Women’s Day 2018, METRO equipped every female baby born in Dusseldorf, the hometown of METRO Cash & Carry, with a very special business card worth 2,000 EURO invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18. By addressing local, national and international press via different channels Serviceplan and METRO together with the communication and PR agency Achtung! created high awareness for the topic and the study itself.

Agency: Serviceplan France Global Chief Creative Officer, Serviceplan Group: Alexander Schill Chief Creative Officer, Serviceplan France: Dimitri Guerassimov Chief Creative Officer, Serviceplan France: Fabien Teichner Chief Creative Officer, Serviceplan Paris: Hervé Poupon Creative Director, Serviceplan Paris: Daniel Perez Copywriter, Serviceplan Paris: Benjamin Coché Copywriter, Serviceplan Paris: Chloé Rosiaux Art Director, Serviceplan Paris: Astrid Pinon Art Director, Serviceplan Paris: Ingrid Hammaoui Production: TRINITY FILMS Director: Manu Cuesta Creative Producer: Renaud Chabert Editor: Simon Guillou Grading & FX: Jarina Amach Line Producer: Nicolas Foulatier Sound Engineer Studio: Alexandre Poirier, Comptoir du son Published: June 2018 Synopsis: There are over 500.000 people with severe non-verbal autism in France today, who are often mistreated, isolated and cut off from society. Each one represents a 100,000 Euro yearly cost for the French state, recently publicly condemned by the EU for its catastrophic mistreatment of people with Autism. To end the mistreatment, the “Autism Can Work” program starts by challenging the misconceptions about people with Autism: where society sees compulsive people, Andros and Serviceplan see compulsively focused people, where society sees obsessional behavior, Andros and Serviceplan see obsession for precision, and what society considers as mental disorder, the program considers as a valuable work skill that can benefit any company. Jean-François Dufresne, Founding Partner of Serviceplan France, at the grass roots of the program, has a very personal connection to Autism, as he is the Father of an autistic son. He commented: “With Andros, we decided to implement the ‘Autism Can Work’ program in their factories, and have witnessed the huge progress of workers with Autism, who found a real psychic and moral balance thanks to this work. I am deeply convinced of the absolute necessity to spread out the program to other companies.” Following the initiative conceived by Serviceplan France, Andros, one of the leading food companies in France, took the bold risk by hiring severely autistic people in its factories, on the same contract as any worker. It turned out that these employees were as productive and efficient as any worker. With a job and a salary, like any citizen, they became much happier and independent in society. In September 2017, to go even further, and encourage other companies to follow their lead, Andros and Serviceplan launched the “Autism Can Work” program, the first “care program” that is a “career program”, a digital toolkit platform where recruiters can find information about the Andros initiative, search for the right autistic candidates’ profiles and get a full package including a home and professional coaching for the autistic workers. This game-changing platform was presented to the CEOs of major companies, HR departments and main Autism associations in France. Through this one-on-one digital tool, job offers were matched with the perfect autistic candidates. Following Emmanuel Macron’s Autism program, Andros and Serviceplan has triggered a nationwide PR campaign to highlight the bold initiative of Andros and Serviceplan France. And finally, the French government has endorsed the Andros and Serviceplan “Autism Can Work” program.

Agency: Red Fuse Communications Production: Abacateiro Films , Jason Kaufman Idea creation Production: Young & Rubicam Global Creative Director of the Americas, Red Fuse Communications: Gloria De La Guardia Creative Director, Red Fuse Communications: Antonio Arias Copywriter, Red Fuse Communications: David Domínguez Art Director, Red Fuse Communications: Widerson Souza Designer, Young & Rubicam: Mariana Ortega Creative, Red Fuse Communications: Arlo Oviatt Designer, Red Fuse Communications: Joshua Tay Chief Client Officer, Red Fuse Communications: Ranjana Choudhry Managing Director, Red Fuse Communications: Kristin Ramsey Account Manager, Red Fuse Communications: Lucía Moreno Director Interactive Activation, Young & Rubicam: Catherine Patterson Senior Integrated Producer, Young & Rubicam: Jill Toloza Integrated Producer, Middle Mile: David Porras Producer: Thais Gaal Executive Music Producer, Young & Rubicam: Lauriana Zuluaga Published: June 2018 Synopsis: We had our target interact with customized messages printed on moving boxes as an innovative media, and make them experience how easy it would be to walk into their new homes with a new pet (as it is to walk into the door of a new home with a moving box). We crossed existing data from different sources, to find the right pet, for people moving to a new home within New York City. We partnered with moving companies to feature the selected shelter pets on the outside of the people’s moving boxes. We customized these moving boxes with the imagery of the animals that would be ideal for their house, neighborhood, family, etc and stuck labels with the new home addresses on the pet’s collar, as if it was the typical pet identification tag. Our message was simple: Your new home, can be their new home.

Agency: Red Fuse Communications Production: Abacateiro Films , Jason Kaufman Idea creation Production: Young & Rubicam Global Creative Director of the Americas, Red Fuse Communications: Gloria De La Guardia Creative Director, Red Fuse Communications: Antonio Arias Copywriter, Red Fuse Communications: David Domínguez Art Director, Red Fuse Communications: Widerson Souza Designer, Young & Rubicam: Mariana Ortega Creative, Red Fuse Communications: Arlo Oviatt Designer, Red Fuse Communications: Joshua Tay Chief Client Officer, Red Fuse Communications: Ranjana Choudhry Managing Director, Red Fuse Communications: Kristin Ramsey Account Manager, Red Fuse Communications: Lucía Moreno Director Interactive Activation, Young & Rubicam: Catherine Patterson Senior Integrated Producer, Young & Rubicam: Jill Toloza Integrated Producer, Middle Mile: David Porras Producer: Thais Gaal Executive Music Producer, Young & Rubicam: Lauriana Zuluaga Published: June 2018 Synopsis: We had our target interact with customized messages printed on moving boxes as an innovative media, and make them experience how easy it would be to walk into their new homes with a new pet (as it is to walk into the door of a new home with a moving box). We crossed existing data from different sources, to find the right pet, for people moving to a new home within New York City. We partnered with moving companies to feature the selected shelter pets on the outside of the people’s moving boxes. We customized these moving boxes with the imagery of the animals that would be ideal for their house, neighborhood, family, etc and stuck labels with the new home addresses on the pet’s collar, as if it was the typical pet identification tag. Our message was simple: Your new home, can be their new home.

CLIENT: Ambliopia Campaña Mundial / Amblyopia World Campaign AGENCY: VML CATEGORY: Interactive Agency: VML Global Chief Creative Officer – VML: Debbi Vandeven Chief Creative Officer, NA – VML: John Godsey Executive Creative Director – VML: Maurizio Villarreal Managing Director - VML: Catalina Hernández Group Creative Director – VML: Antonio López Creative Director – VML: Raquel Jácome Copywriter – VML: Julio Ortiz Art Director – VML: Julián Sánchez Design Director – VML: Carlos Ordoñez Producer – VML: Juan Pablo Rubiano Photography Director – VML: Felipe Rincón Copywriter – VML: Moria Deshpande Copywriter – VML: Troy Leyenaar Published: May 15 2018 Synopsis: Kids around the world struggle with Amblyopia, or lazy eye. It’s treatable, but in disadvantaged communities that lack medical care, lazy eye can lead to learning difficulties and blindness. We creative an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material.

Category: Food Media: Film Brand: Subway Agency: Brand Station Geo: France Advertising Agency: Brand Station, Paris, France Creative Director: Loïc Chauveau Art Director: Damien Guiol Copywriter: Samy Benama Photographer: The cabs Additional Credits: Johanna Varlet, Xavier Delaporte Published: June 2018 Synopsis: Subway introduces the least convenient yet most advantageous card in the world, giving access to a year of free Subway® menus. In France, we carry in average more than a dozen loyalty cards - which we hardly use. They are all very convenient…but far for from being advantageous. Which is why Subway® , PepsiCo et Orangina Suntory are offering to reverse the rules by creating the SubGold30. The least convenient yet most advantageous loyalty card in the world, granting access to a year of free Subway® menus. For the longest time, this one of a kind loyalty card was considered an urban myth (just like the legendary Mc Donald’s gold pass). But it is now finally all coming true thanks to Subway® ! And the brand’s fans are not going to be stopped by its inconvenient 30 centimeters length! After all, a whole year of free menus is worth a bit of an effort.

Title: Edible Candy Wrapper Client: Reckitt Benckiser Brand: Jontex Agency: BETC São Paulo CCO: Erh Ray Creative: Rodolfo Barreto, Daniel Schiavon, Alexandre Ravagnani, Chico Lucas, Americo Vizer, Fillipe Abreu, Gustavo Guives, José Pedro Bortolini e Vitor Prado Creative Project Management: Gabriela Muller Brand&Business: Daniela Keller e Luana Gregorio Communications & PR: Camila Nakagawa Strategy: Renata Bokel, Utymo Oliveira e Paula Lins Channels & Engagement: Carlinha Gagliardi, Felippe Sobrinho, Ruy Neto, Artur Martins e Herlan Honorato Production: Mariane Goebel, Anna Ferraz, Julia Padovan e Daniela Nammur Graphic Production: Gilmar Souza, Carlos Valeriano, Robson DeVitto, Plínio Junior, Márcio Brusaferro Production Company: Corazon Filmes Director: Premier King Motion Producer: Tiago Hasegawa Audio Production: Cabaret Studio Client Approval: Guilherme Nogueira, Paula Neves e Juliana Rufino Synopsis: Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there's a common saying stating that “Sex with a condom is like eating candy with the wrapper on” - an old perception that harms the STD prevention investment made by brands and government. To fight this common saying and highlight all the new Jontex Real Feel benefits – a latex free condom, that allows a real skin-skin touch sensation - the brand, in partnership with BETC São Paulo, launched a campaign with an unusual concept: an edible candy wrapper, to prove that eating candy with a wrapper on and have sexual intercourse with condom can be both delicious. The brand sent a special kit with the candy and the new Jontex Real Feel to digital influencers and distributed samplings in bars. Throughout the film, it's possible to conclude that everyone who tried it realized that eating candy with the wrapper on and having sexual intercourse with the condom on can be. By doing this, Jontex hopes to redefine a common saying and, at the same time, improve prevention.

Category: Finance Media: Experiential Brand: MasterCard Agency: Reforma Geo: Bulgaria Advertising Agency: reforma, Sofia, Bulgaria Creative Director: Toshka Ivanova Art Director: Miroslav Krustev Copywriters: Elena Mitova, Victor Minchev Published: June 2018 Synopsis: As a UEFA Champions League official partner, MasterCard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans. But being MasterCard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else.